Course Description

Gain a thorough understanding of how the media works and how, as business owners, startups and entrepreneurs, the media can be used to accelerate business growth, secure market leadership and become an authority in their industry.

Trainer

Nicole Ashby

Course curriculum

  • 1

    Introduction to the Course

    • Promo Video

    • Welcome to the Course
  • 2

    Creating Your Win-Win Media Value

    • Module Introduction

    • This is What The Media Want - Give them this and you’ll never be media starved again

    • How to turn your journey and business into PR worthy content

    • ACTIVITY: Create Your Gory Story of Glory

    • The Power of Being Unique to Stand Out From the Crowd

    • ACTIVITY: Unpacking Your Unique PR Angle

    • Laser Targeting Your PR

    • ACTIVITY: Laser Targeting Your PR

    • Get Clear On Your Most Profitable Channels

    • Using PR for Strategic Business Acceleration

    • ACTIVITY: Nailing Your Offer

    • ACTIVITY: Identifying Your Most Profitable Channels
  • 3

    On Trend Tactics: Your Number 1 News Breaking Strategy

    • Module Introduction

    • Getting On Trend

    • What Is Always a Hot Topic?

    • Play The ‘Great Association Game’ To Win in Media

    • How You Can Hi-Jack Trends

    • A Real Life Case Study

    • DOWNLOAD: Your PR Calendar - Real Trend dates For Your Business To Hi-Jack!

    • Be The Trending Topic’s ‘Mirror’

    • Top ‘Trend Searching’ Strategies: Method 1

    • Top ‘Trend Searching’ Strategies: Method 2

    • Top ‘Trend Searching’ Strategies: Method 3

    • Top ‘Trend Searching’ Strategies: Method 4

    • Top ‘Trend Searching’ Strategies: Method 5

    • Top ‘Trend Searching’ Strategies: Method 6

    • Top ‘Trend Searching’ Strategies: Method 7

    • ACTIVITY: Link Your Story Part 2

    • ACTIVITY: Setting Up Your Alerts Systems
  • 4

    Media Release Mastery - Raging Media-Release Results

    • Module Introduction

    • DOWNLOAD: Press Release Template

    • Top 4 Benefits of Writing a Media Release

    • Be Resilient & Consistent and Please Don’t Give Up

    • Press Release Ideas

    • Top Tip: Get Personal

    • How To Start Your Media Release

    • Create Captivating Headlines

    • 6 Media Release Headline Essentials

    • 6 Media Release Headline Essentials

    • The Best & Worst Headline Examples

    • 6 Things To Include In Winning Headlines

    • 8 Questions You Must Answer Before Creating Your Press Release Headline

    • Using Power Words To Boost Your Headlines

    • The Opening Paragraph of Your Media Release

    • What To Write in the ‘Content & Background’ Part of Your Press Release

    • How To Effectively Quote People, Stats and Facts

    • How To Effectively Quote People, Stats and Facts

    • Getting Your Press Release Paragraph Length Right

    • Maximise Business Opportunities From Press Releases With Effective ‘Calls To Action’

    • Maximise Business Opportunities From Press Releases With Effective ‘Calls To Action’

    • Press Releases and Pictures

    • Create a Thorough BIO

    • Squeaky Clean Your Public Profiles

    • ACTIVITY: How To Grow Your Own Targeted Media Contact Lists

    • Talk and Write in ‘Sound Bites’

    • Media Release Checklist & Success Tips

    • Media Release Checklist & Success Tips

    • Where To Send Your Media Releases

    • DOWNLOAD: The Ultimate Media Contact List (Australia) - YES! MY REAL CONTACT LIST - Priceless!!!!!
  • 5

    PR Power-Patterns - The Publicity Blueprint Revealed

    • Module Introduction

    • The Inevitable Cycles

    • The Inevitable Cycles

    • The Inevitable Cycles

    • The Inevitable Cycles

    • The Inevitable Cycles DOWNLOAD: PR Foward-Planning Calendar
  • 6

    ARTFUL POISE Under Pressure - (Be A Feedback-Loop Phenom)

    • Module Introduction

    • Being a Phenom

    • How To Beat The Nerves

    • Competence Creates Confidence

    • Competence Creates Confidence
  • 7

    Being a Killer Communicator in Your Media Relations

    • Module Introduction

    • The Format of a Successful Pitch

    • The Surprising Secret About

    • Being a Good Speaker

    • Effective Communication Essentials

    • Effective Communication Essentials

    • Compliments Go A Long Way

    • The Act of Active Listening
  • 8

    Stealth Branding -Your “On-Record” Opportunity Outline

    • Module Introduction

    • Tip 1: Connect It All Together

    • Tip 2: Be Outcome Oriented

    • Tip 2: Be Outcome Oriented

    • Tip 3: Be Prepared

    • Tip 4: Know The ‘Channel’

    • Tip 5: Turn Your Expertise into ‘Top Tip’ Articles

    • Tip 6: Your Key Message

    • Tip 7: Maximising Exposure

    • Tip 8: Be None Other Than Yourself
  • 9

    Reporter-Rapport - The ‘Scoop’ - Create Constant Credibility

    • Module Introduction

    • How To Nurture Your Media Relationships

    • How To Nurture Your Media Relationships

    • How To Nurture Your Media Relationships

    • Intimately Knowing Your Media Mediums/Outlets

    • Intimately Knowing Your Media Mediums/Outlets

    • Gratitude

    • Get Connected: The Ultimate List Building Strategy

    • A Summary of Journalists & Producers

    • ACTIVITY: Your Top 4

    • The “ULTIMATE Authority Code” - Your Route To REWARDING REVENUE

    • The 6 Checks for Authority

    • Now The Media Comes To You

    • Get Political!

    • What’s Next?

    • Connect With Nicci