Course description
Gain a thorough understanding of how the media works and how, as business owners, startups and entrepreneurs, the media can be used to accelerate business growth, secure market leadership and become an authority in their industry.
Nicole Ashby
Trainer
nicole@high-profit-media.com
Course Curriculum
Creating Your Win-Win Media Value
15:55
Module Introduction
This is What The Media Want - Give them this and you’ll never be media starved again
How to turn your journey and business into PR worthy content
ACTIVITY: Create Your Gory Story of Glory
The Power of Being Unique to Stand Out From the Crowd
ACTIVITY: Unpacking Your Unique PR Angle
Laser Targeting Your PR
ACTIVITY: Laser Targeting Your PR
Get Clear On Your Most Profitable Channels
Using PR for Strategic Business Acceleration
ACTIVITY: Nailing Your Offer
ACTIVITY: Identifying Your Most Profitable Channels
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On Trend Tactics: Your Number 1 News Breaking Strategy
18:56
Module Introduction
Getting On Trend
What Is Always a Hot Topic?
Play The ‘Great Association Game’ To Win in Media
How You Can Hi-Jack Trends
A Real Life Case Study
DOWNLOAD: Your PR Calendar - Real Trend dates For Your Business To Hi-Jack!
Be The Trending Topic’s ‘Mirror’
Top ‘Trend Searching’ Strategies: Method 1
Top ‘Trend Searching’ Strategies: Method 2
Top ‘Trend Searching’ Strategies: Method 3
Top ‘Trend Searching’ Strategies: Method 4
Top ‘Trend Searching’ Strategies: Method 5
Top ‘Trend Searching’ Strategies: Method 6
Top ‘Trend Searching’ Strategies: Method 7
ACTIVITY: Link Your Story Part 2
ACTIVITY: Setting Up Your Alerts Systems
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Media Release Mastery - Raging Media-Release Results
39:14
Module Introduction
DOWNLOAD: Press Release Template
Top 4 Benefits of Writing a Media Release
Be Resilient & Consistent and Please Don’t Give Up
Press Release Ideas
Top Tip: Get Personal
How To Start Your Media Release
Create Captivating Headlines
6 Media Release Headline Essentials
6 Media Release Headline Essentials
The Best & Worst Headline Examples
6 Things To Include In Winning Headlines
8 Questions You Must Answer Before Creating Your Press Release Headline
Using Power Words To Boost Your Headlines
The Opening Paragraph of Your Media Release
What To Write in the ‘Content & Background’ Part of Your Press Release
How To Effectively Quote People, Stats and Facts
How To Effectively Quote People, Stats and Facts
Getting Your Press Release Paragraph Length Right
Maximise Business Opportunities From Press Releases With Effective ‘Calls To Action’
Maximise Business Opportunities From Press Releases With Effective ‘Calls To Action’
Press Releases and Pictures
Create a Thorough BIO
Squeaky Clean Your Public Profiles
ACTIVITY: How To Grow Your Own Targeted Media Contact Lists
Talk and Write in ‘Sound Bites’
Media Release Checklist & Success Tips
Media Release Checklist & Success Tips
Where To Send Your Media Releases
DOWNLOAD: The Ultimate Media Contact List (Australia) - YES! MY REAL CONTACT LIST - Priceless!!!!!
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PR Power-Patterns - The Publicity Blueprint Revealed
05:05
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ARTFUL POISE Under Pressure - (Be A Feedback-Loop Phenom)
08:56
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Being a Killer Communicator in Your Media Relations
07:41
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Stealth Branding -Your “On-Record” Opportunity Outline
11:22
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Reporter-Rapport - The ‘Scoop’ - Create Constant Credibility
22:05
Module Introduction
How To Nurture Your Media Relationships
How To Nurture Your Media Relationships
How To Nurture Your Media Relationships
Intimately Knowing Your Media Mediums/Outlets
Intimately Knowing Your Media Mediums/Outlets
Gratitude
Get Connected: The Ultimate List Building Strategy
A Summary of Journalists & Producers
ACTIVITY: Your Top 4
The “ULTIMATE Authority Code” - Your Route To REWARDING REVENUE
The 6 Checks for Authority
Now The Media Comes To You
Get Political!
What’s Next?
Connect With Nicci
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